iconsultancy

Tips for writing great posts that increase your site traffic

wow@shazamme.com (Default Author) — Wed, 31 May 2023 09:50:11 GMT

Speak to your audience
You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post
Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images
Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting
Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.New Paragraph

Keep in touch with site visitors and boost loyalty

wow@shazamme.com (Default Author) — Wed, 31 May 2023 09:42:20 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality
When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication
Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO
Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site
Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free
Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand
A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Make the most of the season by following these simple guidelines

wow@shazamme.com (Default Author) — Wed, 31 May 2023 09:41:07 GMT

Challenge

KPMG required a director-level, Water Economist to join the Brisbane team to lead and expand the business within this new space. The successful candidate's ability to win work while remaining a technical water expert was essential. The role requirements were extremely niche, complex, and demanding, making this mandate a challenge for the North Search team.

Strategy

An internal team member briefed our team on the requirements of the role. Having evoked a greater volume of knowledge regarding the skill and value requirements of the position, a full technical search process was initiated. LinkedIn and company websites were used to assess the work of potential candidates within the space while internal tech platforms assisted in the generation of contact details and candidate information.

Result

Our research team at North Search approached 19 people for this opportunity, eventually engaging 4. From this, a shortlist of 2 people was sent to KPMG.

KPMG hired Sophie after 1 meeting which is highly unusual for this client who typically enrols candidates in a longer interview process. Sophie had delivered programmes overseas in New Zealand and demonstrated exceptional knowledge of water. She demonstrated a track record of winning work in the economist space, which was appreciated by the client who notified her of her success just 30 minutes after her first interview with the organisation.